Labour
pledged to ban tobacco advertising in its manifesto ahead of its 1997 General
Election victory, supporting a proposed European Union Directive banning
tobacco advertising and sponsorship. At this time all leading Formula One Teams
carried significant branding from tobacco brands such as Rothmans, Benson and
Hedges, West, Marlboro and Mild Seven.
The Labour
Party's stance on banning tobacco advertising was reinforced following the
election by forceful statements from the Health Secretary Frank Dobson and
Minister for Public Health Tessa Jowell. Ecclestone’s legal adviser, David
Mills, was in fact Jowell’s husband.
Ecclestone
appealed 'over Jowell's head' to Jonathan Powell, Tony Blair's chief of staff,
who arranged a meeting with Blair. Ecclestone and Mosley, both Labour Party
donors, met Blair on 16 October 1997, where Mosley argued:
"Motor racing was a world class industry
which put Britain at the hi-tech edge. Deprived of tobacco money, Formula One
would move abroad at the loss of 50,000 jobs, 150,000 part-time jobs and £900
million of exports."
On 4
November the "fiercely anti-tobacco Jowell" argued in Brussels for an
exemption for Formula One. Media attention initially focused on Labour bending
its principles for a "glamour sport" and on the "false
trail" of Jowell's husband's links to Benetton.
On 6
November correspondents from three newspapers inquired whether Labour had
received any donations from Ecclestone; he had donated £1 million in January
1997. On 11 November Labour promised to return the money on the advice of Sir
Patrick Neill.
On 17
November Blair apologised for his government's mishandling of the affair and
stated "the decision to exempt Formula One from tobacco sponsorship was
taken two weeks later. It was in response to fears that Britain might lose the
industry overseas to Asian countries who were bidding for it."
In 2008, one
year after Blair stepped down as Prime Minister, internal Downing Street memos
revealed that in fact the decision had been made at the time of the meeting,
and not two weeks later as Blair stated in Parliament.
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