There was comment on the Sunday Times website from a cabinet minister explaining the Labour Party strategy towards the voters. The Sunday Times has since taken it down, although it went out in their print edition, but to ensure that it is preserved for posterity, I reproduce it here.
“We don't care if the commentators or the economists turn against us. This is all about shoring up the base in the northern heartlands, which we lost in the European elections. We don't want or need them to understand the nuance of the argument. We just want them to hate the Tories again.”
Sounds like "You can fool all of the people some of the time, some of the people all of the time, and those are the ones we are concentrating on"